Here are the Key Trends we identified & how they informed our design decisions for the Sable Card App:
User persona:
We created a Persona to understand a typical Sable Card applicant - their goals, needs, pain points & behavior to help us design a seamless experience for our users.
user’s journey map:
We also created a Journey Map for Ajda to understand her pain points when trying to apply for a US credit card without Social Security or a prior credit history.
