User Research & Business Goals

 

Affinity Mapping is a classic UX technique that allows us to identify key trends from our User Data. We mapped out our findings from our user interviews to identify key trends.

 
 
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WHAT YOU NEED…

Lots of Post-its

Lots of Post-its

A Wall

A Wall

Sharpies

Sharpies

 
 

User’s Primary Motivation:

Our Users primary motivation to apply for a US Credit Card was not to obtain a credit line.

It was simply to start building their Credit History - in order to qualify for basic needs like phone plans, car leases, rentals & mortgages.